Pengaruh Promosi Terhadap Loyalitas Nasabah Dana Pihak Ketiga PT. Bank Permata, tbk Cabang Padang

Abstract

Several decades ago the banking industry had gone some major drastical changes by the blooming of non bank monetary instilulion as a new competitor. This conditions will affect the costumers loyalty to the banks as the costumers will choose an offer thal will benefit them the most. Promotion is one of many factors that can determine the succesfullness of one banks marketing program. If a costumer never heard about a product or how some product can be usefull for them, they are certainly would not choose the product. PT. Bank Permata or also known as Permata Bank is one of private bank that located in West Sumatera that also facing the same problem. The un-optimal costumer loyalty on Permata Bank is assumed because the lack of their promotion strategy.